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  <title>Mora Group — Blog publicitate OOH si DOOH</title>
  <subtitle>Articole, ghiduri si studii de caz despre publicitate outdoor OOH si DOOH in Romania.</subtitle>
  <link rel="self" type="application/atom+xml" href="https://moragroup.ro/atom.xml"/>
  <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/"/>
  <id>https://moragroup.ro/</id>
  <updated>2026-06-19T23:04:46.848Z</updated>
  <author><name>Mora Group</name><uri>https://moragroup.ro/</uri></author>
  <generator uri="https://astro.build/" version="5.0">Astro</generator>
  <entry>
    <id>https://moragroup.ro/blog/mesh-fatada-vs-panou-stradal-cand-alegi-bucuresti-2026/</id>
    <title>Mesh fatada vs panou stradal — ce alegi in Bucuresti 2026</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/mesh-fatada-vs-panou-stradal-cand-alegi-bucuresti-2026/"/>
    <published>2026-06-19T00:00:00.000Z</published>
    <updated>2026-06-19T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Ghid comparativ mesh pe fatada cladire vs panou stradal in Bucuresti 2026: dimensiuni, vizibilitate, tarife orientative, ferestre de campanie, decizie format.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/publicitate-outdoor-clinici-private-servicii-medicale-bucuresti-2026/</id>
    <title>Publicitate outdoor clinici private servicii medicale Bucuresti 2026</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/publicitate-outdoor-clinici-private-servicii-medicale-bucuresti-2026/"/>
    <published>2026-06-19T00:00:00.000Z</published>
    <updated>2026-06-19T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Ghid pentru clinici private si furnizori servicii medicale Bucuresti: formate OOH potrivite, audiente, ferestre de campanie, repere tarifare orientative.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/audienta-gen-z-millennials-ooh-romania-2026/</id>
    <title>Audienta Gen Z si Millennials in OOH Romania 2026</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/audienta-gen-z-millennials-ooh-romania-2026/"/>
    <published>2026-06-16T00:00:00.000Z</published>
    <updated>2026-06-16T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Cum difera consumul media Gen Z vs Millennials in publicitatea outdoor Romania. Date INS, IAB, Eurobarometru pe formate, rute, planning.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/productie-banner-pvc-vs-mesh-2026/</id>
    <title>Productie banner PVC vs mesh — alegere format</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/productie-banner-pvc-vs-mesh-2026/"/>
    <published>2026-06-16T00:00:00.000Z</published>
    <updated>2026-06-16T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Diferente tehnice banner PVC vs mesh publicitar exterior: rezistenta la vant, transparenta, costuri de productie si aplicatii pe fatade si santiere.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/calendar-campanii-ooh-septembrie-decembrie-2026/</id>
    <title>Calendar campanii OOH septembrie-decembrie 2026 — ferestre optime</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/calendar-campanii-ooh-septembrie-decembrie-2026/"/>
    <published>2026-06-08T00:00:00.000Z</published>
    <updated>2026-06-08T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Calendar de planificare pentru campaniile outdoor in H2 2026: ferestre Q3-Q4, tarife sezoniere, formate recomandate si termene de rezervare locatii.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/ai-planning-ooh-cum-schimba-2026/</id>
    <title>Cum AI schimba planificarea OOH in Romania 2026</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/ai-planning-ooh-cum-schimba-2026/"/>
    <published>2026-06-02T00:00:00.000Z</published>
    <updated>2026-06-02T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Inteligenta artificiala transforma selectia panourilor, optimizarea circuitelor si masurarea rezultatelor in campaniile OOH din Romania.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/audienta-naveta-pipera-baneasa-ooh-2026/</id>
    <title>Audienta naveta Pipera-Baneasa — profil OOH</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/audienta-naveta-pipera-baneasa-ooh-2026/"/>
    <published>2026-06-02T00:00:00.000Z</published>
    <updated>2026-06-02T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Profil de audienta OOH pentru zona corporativa Pipera-Baneasa — volume de trafic, formate recomandate si strategii pentru campanii B2B.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/backlit-interior-supermarket-farmacie-2026/</id>
    <title>Backlit interior — supermarket si farmacie 2026</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/backlit-interior-supermarket-farmacie-2026/"/>
    <published>2026-05-26T00:00:00.000Z</published>
    <updated>2026-05-26T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Ghid complet formate backlit interior pentru supermarket si farmacie in Romania 2026. Pozitii, dimensiuni, costuri orientative si sfaturi de productie.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/iab-romania-raport-piata-ooh-2026/</id>
    <title>IAB Romania — piata OOH Romania 2026</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/iab-romania-raport-piata-ooh-2026/"/>
    <published>2026-05-26T00:00:00.000Z</published>
    <updated>2026-05-26T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Analiza pietei OOH in Romania bazata pe datele IAB Romania si Media Fact Book: segmente, formate dominante, DOOH si perspective pentru 2026.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/mesh-fatada-formate-dimensiuni-2026/</id>
    <title>Mesh fatada cladire — formate si dimensiuni 2026</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/mesh-fatada-formate-dimensiuni-2026/"/>
    <published>2026-05-26T00:00:00.000Z</published>
    <updated>2026-05-26T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Ghid practic despre formatele si dimensiunile mesh-ului publicitar pe fatade de cladiri. Ce trebuie sa stie orice brand manager inainte de o campanie OOH.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/trend-ooh-romania-2026-dooh-growth/</id>
    <title>Trend OOH Romania 2026 — cresterea DOOH</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/trend-ooh-romania-2026-dooh-growth/"/>
    <published>2026-05-21T00:00:00.000Z</published>
    <updated>2026-05-21T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Cum evolueaza publicitatea outdoor in Romania in 2026: date, tendinte DOOH, formate digitale si ce inseamna pentru campaniile brandurilor active.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/tarif-inchiriere-panou-publicitar/</id>
    <title>Tarif panou publicitar Romania 2026 — 60-2500 EUR/luna</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/tarif-inchiriere-panou-publicitar/"/>
    <published>2026-05-18T00:00:00.000Z</published>
    <updated>2026-05-22T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Tarif panou publicitar Romania 2026: range 60-2.500 EUR/luna pe tier T1/T2/T3, factori pret, formate. Atribuit IAB + Media Fact Book.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/publicitate-stradala-bucuresti/</id>
    <title>Publicitate stradala in Bucuresti — formate, zone si tarife 2026</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/publicitate-stradala-bucuresti/"/>
    <published>2026-05-08T00:00:00.000Z</published>
    <updated>2026-05-22T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Ghid publicitate stradala Bucuresti: formate OOH, zone vizibile, cum alegi spatiul potrivit, tarife actualizate 2026.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/ooh-vs-dooh-cand-alegi/</id>
    <title>OOH vs DOOH 2026 — ghid mix static + ecran LED Bucuresti</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/ooh-vs-dooh-cand-alegi/"/>
    <published>2026-05-06T00:00:00.000Z</published>
    <updated>2026-05-22T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">OOH vs DOOH 2026 — cand alegi panou static, ecran LED sau mix in Bucuresti. Buget, durata, obiectiv brand vs activare. Ghid B2B Mora Group.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/panouri-statice-2026/</id>
    <title>Panouri Statice OOH — Ghid Complet de Formate si Tarife</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/panouri-statice-2026/"/>
    <published>2025-10-05T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Ghid complet panouri statice OOH: billboard, backlite, unipol, city light. tarife, formate si cum alegi cel mai eficient suport OOH.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/publicitate-ooh-9-tactici-care-cresc-vizibilitatea/</id>
    <title>Publicitate OOH — 9 Tactici care Cresc Vizibilitatea Brandului</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/publicitate-ooh-9-tactici-care-cresc-vizibilitatea/"/>
    <published>2025-07-15T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">9 tactici OOH care cresc vizibilitatea brandului: locatie, frecventa, mix formate (billboard, city light, DOOH) cu campanii digitale.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/panou-reclama-2025-12-tactici-pentru-conversii/</id>
    <title>Panou Reclama — 12 Tactici pentru Conversii Maxime</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/panou-reclama-2025-12-tactici-pentru-conversii/"/>
    <published>2025-06-10T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">12 tactici pentru conversii maxime din panouri publicitare outdoor: design lizibil, mesaj direct, locatie strategica, integrare digitala.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/publicitate-stradala-outdoor/</id>
    <title>Publicitate Stradala Outdoor Bucuresti — Ghid Complet</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/publicitate-stradala-outdoor/"/>
    <published>2025-05-05T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Ghid complet publicitate stradala outdoor Bucuresti: tipuri panouri, tarife, zone, formate si cum sa planifici o campanie eficienta pe arterele capitalei.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/inchiriere-mesh-uri-pe-cladiri/</id>
    <title>Inchiriere Mesh-uri pe Cladiri Bucuresti</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/inchiriere-mesh-uri-pe-cladiri/"/>
    <published>2025-04-12T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Mesh-uri publicitare pe cladiri Bucuresti: 50-500 mp pe fatade vizibile, tarife, procedura amplasare, productie inclusa. Oferta in 24h.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/panouri-publicitare-digitale/</id>
    <title>Panouri Publicitare Digitale LED Bucuresti — DOOH tarife</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/panouri-publicitare-digitale/"/>
    <published>2025-04-01T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Panouri digitale LED (DOOH) Bucuresti: ecrane outdoor, targetare orara, spoturi video. tarife si locatii pentru campanii flexibile.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/publicitate-in-centre-comerciale/</id>
    <title>Publicitate mall Bucuresti — ecrane, totemuri, standuri 2026</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/publicitate-in-centre-comerciale/"/>
    <published>2025-03-20T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Publicitate indoor in mall-uri Bucuresti: ecrane digitale, totemuri 1x2m, standuri 4-16mp, bannere. Audienta cu intentie cumparare. Oferta in 24h.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/5-tendinte-articole-publicitare-mora-group/</id>
    <title>5 Tendinte in Publicitatea OOH</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/5-tendinte-articole-publicitare-mora-group/"/>
    <published>2025-03-10T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">5 tendinte OOH actuale: ecrane LED digitale, masurare audienta cross-channel, sustainability in productie si convergenta online-offline.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/unipol/</id>
    <title>Unipol Publicitar Bucuresti — Cel Mai Vizibil Format OOH</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/unipol/"/>
    <published>2025-03-05T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Unipoluri publicitare Bucuresti: structuri 18x6m pe artere principale. Tarife inchiriere, locatii si ghid campanii brand awareness.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/promovare-in-parcari/</id>
    <title>Promovare in Parcari Bucuresti — Publicitate OOH Captiva</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/promovare-in-parcari/"/>
    <published>2025-02-28T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Publicitate in parcari Bucuresti: bannere, ecrane digitale si branding la bariera. Audienta captiva, vizibilitate ridicata. Tarife si formate disponibile.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/publicitate-pe-poduri/</id>
    <title>Publicitate pe Poduri — Formate si tarife</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/publicitate-pe-poduri/"/>
    <published>2025-02-18T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Publicitate pe poduri Bucuresti: mesh-uri, bannere, retele dedicate. Tarife, formate disponibile, avantaje campanii cu impact.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/productie-publicitara-bucuresti/</id>
    <title>Productie Publicitara Bucuresti — Print, Montaj si Demontaj OOH</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/productie-publicitara-bucuresti/"/>
    <published>2025-02-10T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Productie publicitara Bucuresti: print bannere, mesh-uri, backlite si city light. Montaj si demontaj profesional. Tarife productie si termene de livrare.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/scroller-bucuresti/</id>
    <title>Scroller Publicitar Bucuresti — Afisaj Scrolling Retroiluminat</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/scroller-bucuresti/"/>
    <published>2025-01-30T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Scroller publicitar Bucuresti: panou cu rotatie automata 3-6 reclame retroiluminate. Locatii, formate, mecanism si cand alegi scroller pentru campania OOH.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/reclame-publicitare-pe-stalpi/</id>
    <title>Reclame Publicitare pe Stalpi — City Light si Retele Urbane</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/reclame-publicitare-pe-stalpi/"/>
    <published>2025-01-25T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Reclame publicitare pe stalpi de iluminat public si retele city light din Bucuresti. Tarife, retele disponibile si ghid complet pentru campanii eficiente.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/publicitate-city-light/</id>
    <title>Publicitate City Light Bucuresti — CLP 35-150 EUR/sapt</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/publicitate-city-light/"/>
    <published>2025-01-15T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Tarife City Light Bucuresti 2026: 35-150 EUR/saptamana per CLP, pachete 10-100 unitati, retele pe Dorobanti, Centru, Floreasca. Oferta in 24h.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/prisme-publicitare-in-gara-de-nord/</id>
    <title>Prisme Publicitare Gara de Nord Bucuresti — Formate si Tarife</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/prisme-publicitare-in-gara-de-nord/"/>
    <published>2025-01-08T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Prisme publicitare in Gara de Nord Bucuresti: formate triface, audienta milioane calatori. tarife pentru campanii brand awareness.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/ce-este-publicitatea-outdoor-cand-sa-investesti/</id>
    <title>Ce Este Publicitatea Outdoor si Cand sa Investesti in OOH</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/ce-este-publicitatea-outdoor-cand-sa-investesti/"/>
    <published>2024-12-15T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Ghid publicitate outdoor OOH: tipuri formate (billboard, city light, mesh, DOOH), avantaje vs digital si cand merita sa investesti in Romania.</summary>
  </entry>
  <entry>
    <id>https://moragroup.ro/blog/rollup-publicitar/</id>
    <title>Rollup Publicitar — Ghid Complet Productie si Utilizare</title>
    <link rel="alternate" type="text/html" href="https://moragroup.ro/blog/rollup-publicitar/"/>
    <published>2024-11-20T00:00:00.000Z</published>
    <updated>2026-05-10T00:00:00.000Z</updated>
    <author><name>Echipa Mora Group</name></author>
    <summary type="html">Ghid rollup publicitar: tipuri, dimensiuni standard, materiale, design eficient. Productie Bucuresti cu livrare 24-48 ore.</summary>
  </entry>
</feed>